Thoughts for an Innovative IA

Work Related Innovation:

Idea 1: Expansion in India for content as well as research. As we all know about the India Shining story which is still intact for the coming years, we can leverage from the need for management consulting services which is definitely going to be on the rise.

Strategy: Target specific industry viz. Retail which is growing at an unprecedented rate. {As the competition is fierce in this industry and with a dearth of knowledge workers, the industry will increasingly want to outsource consulting tasks like business research and content specific to their business. E.g. preparing training materials and operation manuals could be an area to focus. There is immense opportunity in other industries and areas as well}. We can begin by studying the Indian market and identifying the needs specific to Indian business. We can very well position our self as a leading provider since there are not many such providers in India. Also, we can have a separate team to look at the Indian business. We can also begin with referrals from family and friends associated with big names.

Challenge: An initial challenge would be in cultivating the idea of outsourcing in the Indian context. This would require very strong marketing. However, our target should be only big names. We can schedule presentations and meeting with them. This would be difficult, but possible.

Idea 2: Expansion in other countries. Well, this is already happening though not aggressively. Another thing that comes to my mind after reading the “Financial KPO” article is that since India is facing talent crunch for knowledge-intensive jobs, the ball is set to roll in countries like Australia, Singapore, and Ireland etc. How about having a branch office of InfoAnalytica in Australia? So this could also mean captive outsourcing of our services both ways.

At this point of time, I cannot comment anything on the strategy. But I am sure I have put across my message.

Idea 3: Expanding the range of services. In research our focus is on business analytics. Financial analytics is on its way. How about Market Research which requires primary data collection?

Strategy: We can again start this with the domestic market since primary research would be feasible here.

Non-Work Related Innovation:

Idea 1: Installing a Music System with small speakers across the office. When in a light mood or during breaks, listening to soothing music will help in refreshing. As of now we have covered enough of non-work related activities that are lined up for implementation. More ideas will pour in once we are short of it.

Idea 2: We can have a Telivision in our Pantry or Meeting room to catch up with market and other news during the day.