Business Need: As an entity foraying into a new venture, you may have a great business idea as well as a pre-defined strategy to convert it into a revenue-generating model. However, if your idea is not backed by extensive research, there is a likelihood of facing a roadblock sooner or later. You would thus require pre-start up planning and execution of your idea with a thorough understanding of the market opportunity (white spaces) that exits in the market you desire to venture into. Besides, assistance with getting the initial idea formalized into business and marketing plans as well as guidance in framing and developing strategies will ascertain that you move in the right direction.
iA's Service:If you are seeking to get assistance with starting your prospective venture, infoAnalytica’s low-cost pre-start up package is suitable for your research and analytics needs. The package consists of thorough Market Scanning to identify White Spaces in the domain you desire to start your venture. It includes market sizing and segmentation studies; a market characteristics study that includes an analysis of key players, products and services, consumer behavior and demand analysis; market trends study; distribution mechanisms if applicable, and so forth. |
Who Needs this Service?
• Pre-start up organizations or entities seeking to scan the market opportunities and position themselves
• Individuals or independent consultants seeking knowledge of the market landscape in which they want to venture into
• Strategy and market consultants that require assistance with market research and sizing studies before beginning a consulting assignment
This package is suitable for all types of start-up ventures across verticals |
|
Based on the white spaces identified in the market scanning phase, infoAnalytica can further assist you with the following services:
| • |
Business Modeling |
| |
a) |
Define Business Objective and Value Proposition – Develop business vision and strategies to commence business on the basis of white spaces identified |
| |
b) |
Identify Target Offering – Getting answers to: What are you going to offer and what is your USP? What will be your product development strategy, pricing, branding and positioning strategies, and so forth |
| |
|
|
| • |
Business Architectural Plans |
| |
a) |
Develop Business Strategic Plans – Development and writing Business Plans and Marketing Plans |
| |
b) |
Financial Plans – Determine Financial Modeling to raise finance (funding activities), prepare financial proposals for VCs, Banks, FIs, and so forth |
Target Market Identification - Lead generation and strategies to reach the target market. Social Media marketing strategies as applicable.
Marketing Collateral - Execute go-to market plans, Develop marketing pitches, prepare company brochures, product sheets, and marketing material, marketing messages, PowerPoint Presentations, web-site content development, and so forth
Service Benefits
• Low-cost, high quality output to help you understand your prospective market
• Professional assistance in initial planning, organizing, and execution of your business idea
• Direction and clarity to position your business venture |
