| 1) |
Industry/Market Sizing and Projections |
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a) |
Calculating size of the market based on the aggregate revenues earned in the past five years - Estimated size of the industry (dollar revenues, products, services sold) |
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b) |
Projecting future numbers based on this estimate |
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| 2) |
Market Segmentation |
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We study a particular market segment based on size, user preferences, verticals, products, services, customers, and so on. Includes: |
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| • |
Key Market Players (Company Study) |
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a) |
Competitor’s size and market share |
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b) |
Strategies |
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c) |
Value Proposition - Success mantra or USP |
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| • |
Product and Service Evaluation and Comparison |
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a) |
Product comparison - features, technicalities, usage, etc. |
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b) |
Product development research |
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c) |
Product pricing evaluation |
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d) |
Product branding and positioning strategies |
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e) |
Go-to-market strategies |
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f) |
Determining product value proposition |
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Customer/User Demand Analysis |
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a) |
Analyzing user’s preferences |
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b) |
Preferences based on segmentation of users on different parameters – geography, size (in case of business users), solutions/features suitable to a segment |
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c) |
Recommendation for target user segment and addressing demand |
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Channel Partner/ Value Chain Analysis |
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a) |
Role of distributor and partner in the market – how effective or influential is the channel to the company’s revenue – is it required? |
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b) |
How much business does a distributor/partner generate for the company (consider top players) |
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c) |
Identify partners |
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| 3) |
Market Trend and Opportunity Analysis |
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a) |
Identifying the common trends in the market |
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b) |
Highlighting emerging trends |
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c) |
Gap analysis with respect to the company and its market and presenting opportunities and recommendations |
