June 1, 2010 - infoAnalytica Launches Social Media Listening and User Generated Content Research Service Line to Augment its Social Media Consulting Practice
Consulting and Knowledge Services firm infoAnalytica has recently furthered its Social Media Solutions portfolio with a new service line offering high-end Social Media listening and User Generated Content Research services to its customers, with a focus on specific industry segments such as consumer electronics. The services offer key performance indicators across a variety of parameters studying a brand, product or service. iAs key differentiator is the use of its specific research methodologies that help understand shortfalls and derive quick and reliable insights on the strengths, weaknesses, opportunities and threats facing a product, as well as competitor comparatives.
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May 3, 2010 - infoAnalytica Introduces Business Research and Market Research Service Bundles for Global Corporations and SMBs
infoAnalytica Consulting has announced the introduction of specific research solutions that fulfil specific commonly recurring research needs at organizations ranging from small and medium businesses as well as global Fortune corporations.
“These product bundles are variations of our existing service lines that we have perfected over time, that bring out analyses that is pertinent to almost every business. Most people would not want to enter a market without doing their homework, and our pre-start-up package, “Genesis” makes it easy for companies to pinpoint opportunities, key careabouts and pitfalls before entering their market of choice”, says Amit Gupta, CEO of infoAnalytica. “The bundle approach also helps our customers throughout the research design and objectives phase early in the project, since expectations and deliverables are better aligned.” These packages consist of thorough Market Scanning to identify ‘white spaces’ in the domain a customer desires to venture. They comprise market sizing and segmentation studies; a market characteristics study that includes an analysis of key players, products and services, consumer behavior and demand analysis; market trends study; distribution mechanisms if applicable, and so forth.
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