infoAnalytica helps customers acquire critical market intelligence, valuable business insights, compelling content and cutting edge internet marketing to stay ahead of competitors. infoAnalytica has been operational since 2003, and has extensive expertise in outsourced Knowledge Processes spanning Business Research and Analysis, Financial Research and Analysis, Statistical Analysis, Social Media Solutions, Marketing and Technology Consulting and Content Development. infoAnalytica has served over 250 global clients during this phase. These include Technology companies, Telecommunications firms, Publishers, Information and Media companies, Analyst Firms, Consulting Firms, Retail organizations, Healthcare providers and more.
infoAnalytica’s philosophy is to provide relevant insights, solutions and content that deliver results in the applicable business space.
infoAnalytica's credo is Undo, Unlearn, Unleash:
Undo: Most businesses falter due to complex business models that lay emphasis on a product or a service, rather than the market. As a management consulting firm, we help our clients in “undoing” a complex system into a simpler, effective model.
Unlearn: Our solutions are customized to your specific needs. With consulting, we believe we’re always chasing a moving target. Hence, the need to “unlearn” prior processes to come up with innovative and insightful strategies, methodologies, and possibilities for every client need.
Unleash: An innovative, insightful, and non-traditional approach helps our team “unleash” superior growth for our clients. infoAnalytica does this, with high quality standards, and significant cost savings.
In the Research and Analysis space, infoAnalytica offers its expertise in advanced secondary research techniques, statistical modelling tools, and domain experts who can demystify complex business problems and render practical solutions and workable insights from unstructured or structured information. infoAnalytica stays involved with its clients right from the research design and data collection phases right through to final data analyses.
As part of its Lead Generation practice, iA has the capacity to research and build 10,000 – 15,000 contacts per month, and can ramp operations as per customer needs. infoAnalytica has also developed its own database with over 500,000 leads The iA lead team builds customized lead databases that typically include company names, address and location, company revenue, # of employees, company description, company vertical, contact names, phone #s, email addresses (as available), and more. iA’s team has researched more than 500,000 leads with Director, VP, C-level and top management contacts for our clients. iA has access to several paid databases and business networking channels such as Hoovers, OneSource, Top Computer Executives (TCE), Jigsaw, Spoke, and LinkedIn.
Under Social Media Solutions, infoAnalytica promotes the aggregation, monitoring and engagement of communities that would engage an audience for information and updates on an organization. The focus remains on community building and ‘crowdsourcing’ specific to a topic or brand to ensure as high a conversion rate as possible. Conversion is measured based on number of members added, increase in page traffic, visitors landing on website landing pages and number of inquiries or comments generated from the audience and so forth. infoAnalytica performs this using a systematic information dissemination approach that reduces the costs associated with direct marketing, by engaging communities of users and influencers. The engagement sources would include social networks such as Twitter, Facebook, linkedIn and so forth, as well as topic specific related communities, forums and blogs. Under this service line, iA also offers cutting edge User Generated Content Research and Social Media Listening to unearth the voice of the population in terms of brand, product or service, analyzed across a range of parameters.
iA writes compelling content as part of its Content Development Solutions for its customers to fulfil a wide range of needs. iA has experience in crafting content across various channels and objectives. iA adapts its content style to the needs of the audience, the channel and the end objective. Under its content services, iA also offers editorial services for improvements or changes to existing content. During content development engagements, iA keeps clients informed throughout the ideation process to ensure the customer picks topics and issues of interest to their targeted audiences. infoAnalytica’s team consists of highly professional and qualified content developers who have a strong reputation for creating polished, high-impact content that focuses on each client’s distinctive needs. The objective remains the development of material that clearly and effectively communicates the clients’ ideas to their audience. |
