Social Media Listening can help organizations develop a set of cohesive social media tactics that can fulfill a range of objectives, ranging from Marketing, Public Relations, Reputation Monitoring and Management, Customer Support and product development and enhancement.

iAs Social Media Listening methodology occurs in the following seven steps:

• Definition of Listening objectives
• Ascertaining locations where conversation density is high
• Assessing the impact of these locations to the brand based on traffic density, propensity to influence users and factors such as PageRank
• Collection of Social Media User posts
• Scoring and analysis of posts
• Pinpointing key influencers if any
• Development of the final report that provides clear insights into the key internet zones, emerging issues, brand position, service or product perception scored on a 5 point scale

User Generated Content Research takes Social Media Listening a step further. User Generated Content exists not only within Social Media channels, but on a wide range of internet locations that are topic specific. iAs expanded offering includes the derivation of meaningful and beneficial insights from a range of open internet locations, social media channels, user reviews, product ratings, blogs and unstructured user content available on the Internet. This is a form of unbiased, valid and reliable secondary research that unearths the “Vox Populi” around a prevalent product or service line. This directly helps companies research and learn what their customers are saying about their products and services, or those of their competitors. They can then invest wisely and with relevance, in the right internet zones to inform, engage and educate a global market about product or service improvements, or simply respond from a reputation management perspective.

iAs User Generated Content Research methodology occurs in the following six steps:

• Definition of Research objectives
• Ascertaining locations where conversation density is high
• Collection of User Generated Content from Web 2.0 and traditional web locations (blogs, forums, topic intensive websites, and more)
• Assessing the impact of these locations to the brand based on traffic density, propensity to influence users, visibility and factors such as PageRank
• Scoring and analysis of User Generated Content
• Development of the final report that provides clear insights into the key internet zones, issues, strengths and weaknesses of a brand, service or product scored on a 5 point scale

iA undertakes UGC listening across tangible product aspects or intangible service issues as well, based on the nature of parameters that are developed in line with research objectives. Here’s a sample extract (User Generated Content Report for the Palm Pre Smartphone). For the full report send us an email at info@infoanalytica.com.