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Reach 2.0 - An Effective Lead Generation and Marketing Solution leveraging Social Media |
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Web 2.0 is the new marketing channel of choice for new age firms across sectors. However, to use this medium, it is imperative that your marketing message reaches out to
the right people.
An in-depth research by our Media Research team has led the way for
creating visibility and "buzz" for brands, services,
products, and companies. Our marketing consulting
offering - Reach 2.0 - provides your company
extensive "Reach" to your target audience. It also
helps in effective and focused lead generation by
leveraging social media channels, and engages key
online users to promote your brand, service, or
product. In other words,
Reach 2.0, provides highly targeted leads and
extensive visibility, thus increasing sales significantly and at the same time reducing costs associated with traditional lead generation and marketing. Here’s how:
Reach 2.0 relies on New Media / Social Media — BLOGS,
COMMUNITIES, WIKIS, PODCAST, ONLINE VIDEO, TOP SOCIAL AND BUSINESS NETWORKS,
and so forth to
increase the "reach" of your product / service /
brand. It includes a targeted lead generation
campaign, brand visibility mechanisms, and tracking
and measuring "Buzz".
Reach 2.0 can be explained as a two-phase process:
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Prospective customer data capture & mining – Our team of lead generation associates will research several Web 2.0 media (as mentioned above) to build a comprehensive database of
effective leads. In addition to contact information (phone #, email ID, profiles on various social networking sites, personal blogs
etc) the database also documents
other key information that helps our
team in identifying and assessing
qualified prospects for your product
or service. |
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Marketing
Strategies Consulting,
Implementation, and ROI –
Our team of Marketing professionals
will develop efficient and effective
go-to-market strategies leveraging
social media.
In other words, we’ll define best
practices for an effective marketing
campaign using comprehensive and
useful information assimilated
through social media channels – this
is specifically useful for creating
brand visibility.
Our team of social media
professionals will also do a
comparative study (research other
similar websites) to understand
their marketing strategies (and
specifically social media marketing
strategies, if any) and identify the
most effective strategies that may
be implemented for your brand.
Further, we will create “buzz” for
the website/product/service through
other relevant social communities,
blogs, portals, journals, consumer
sites, groups and forums and so
forth. This will help in creating
brand visibility and also increase
traffic to the website. In other
words, we will identify the right
resources on the web to promote your
company. These resources will be
identified based on relevance,
popularity, and other factors. We
can produce the content, and help in
design and layout. For instance, we
may create a new social community
around your company/brand on popular
social networks.
We will leverage several buzz
monitoring and web analytics
mechanisms to track the
effectiveness of the marketing
campaign on an ongoing basis. This
is very useful for measuring ROI.
Our process revolves around refining
the marketing campaign based on the
most effective strategies. |
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| Key Differentiators |
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Reduced cost
- We are identifying hot leads for your product/service. Subsequently, your lead-to-sale conversion increases drastically thus reducing costs (especially costs associated with cold leads, in-effective cold calling and email marketing campaigns, and overheads) |
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Highly cost effective (Higher ROI) — We provide you with far more focused and targeted leads and at a lower cost (in terms of lead-to-sales ratio) |
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Viral Marketing - A win-win situation: The success ratio is significantly higher with
Reach 2.0. The Buzz we create
through Social Media is highly
viral. In other words, the key
online resources (communities,
networks, etc) and users will lead
you to a much bigger, and yet,
focused target audience in turn. Moreover, you can leverage your existing
customers to evangelize your
product/service to the world. |
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Several forms of contact – Unlike cold leads, our database will let you contact your lead through various ways including e-mail, phone, facebook
profile, twitter ID, Linked In
profile and so forth. In addition,
additional information about your
prospective customers lets you initiate a dialog in a more engaging manner. |
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Low advertisement costs with a
focused audience – Advertisements are in the form of blog
posts, articles, PPC ads and so forth. All
these are extremely low cost and yet yield
great results. |
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Create online interest groups
around any industry |
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Address Market opinion for better
Product Management – Reach 2.0 allows you to understand the
sentiment and views about your product or
service by facilitating an open channel
for content and feedback exchange with
your target audience. |
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Significantly lower cost of
customer acquisition |
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Utilize Web 2.0 for creating and
maintaining product/service driven
exchange of information between the
industry and the end user — If you know the behavioral
characteristics of your target
audience,
you can reach new customers who share the
same traits with a meaningful message. |
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Assessing the perception of
the target audience around a product or industry – We assess
and document what your prospective
customers (and experts) are
saying about your and competing products, services or
industry. This helps in
better product advertising and
enhancement, management and
customer service. In turn, it helps in
further targeting your marketing campaign,
which ultimately leads to a better sales
ratio. |
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Leverage Web 2.0 to create a
marketing campaign that is inclusive,
highly personalized and driven by users’
behavior |
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No concerns about privacy, usually associated with existing behavioral marketing techniques — Our
social media marketing is neither unethical nor intrusive. We only
leverage information available on the public domain, unlike search engines and crawlers. |
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| If you’d like to know
more about Reach 2.0 and how it can benefit your
marketing campaign, please feel free to mail us at
info@infoanalytica.com |
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Case Studies
Orange Paper Reach 2.0 - A Comprehensive Service for generating "Buzz" by leveraging the power of Web 2.0
(Mail us at
info@infoanalytica.com to request this paper)
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