{"id":82,"date":"2022-09-26T19:15:55","date_gmt":"2022-09-26T16:15:55","guid":{"rendered":"https:\/\/www.infoanalytica.com\/?post_type=resources&#038;p=82"},"modified":"2022-09-26T20:31:36","modified_gmt":"2022-09-26T17:31:36","slug":"voc-analysis-for-leading-e-commerce-portal","status":"publish","type":"resources","link":"https:\/\/www.infoanalytica.com\/dummyenvinwebs\/resources\/voc-analysis-for-leading-e-commerce-portal","title":{"rendered":"VoC analysis for leading e-commerce portal"},"content":{"rendered":"<h2>Introduction<\/h2>\n<ul>\n<li>InfoAnalytica conducted analysis of VOC data received from different sources for a leading e-commerce marketplace to categorize issues faced by customers and to understand the trends.<\/li>\n<\/ul>\n<h3>Challenges<\/h3>\n<ul>\n<li>Data coming in from multiple sources in disparate formats<\/li>\n<li>Evolving tagging schema<\/li>\n<li>Accuracy of tagging and categorization<\/li>\n<li>Rapidly growing volume of responses<\/li>\n<li>Responses in multiple languages<\/li>\n<\/ul>\n<h3>Solution<\/h3>\n<ul>\n<li>Tagging schema was refined over time to categorize customer feedback in line with different product feature areas.<\/li>\n<li><span lang=\"EN-US\">In addition to adhering to the tagging guidelines developed by the company, infoAnalytica also tagged responses with supplementary information such as feedback type, region, source, industry &amp; segment.<\/span><\/li>\n<li>Developed accurately translated version of responses received for Non-English regions.<\/li>\n<li>Provided manual coding process at large volumes for\u00a0<strong>accurate<\/strong>\u00a0<strong>insights.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":65,"parent":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-82","resources","type-resources","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VoC analysis for leading e-commerce portal - InfoAnalytica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.infoanalytica.com\/dummyenvinwebs\/resources\/voc-analysis-for-leading-e-commerce-portal\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VoC analysis for leading e-commerce portal - InfoAnalytica\" \/>\n<meta property=\"og:description\" content=\"Introduction InfoAnalytica conducted analysis of VOC data received from different sources for a leading e-commerce marketplace to categorize issues faced by customers and to understand the trends. Challenges Data coming in from multiple sources in disparate formats Evolving tagging schema Accuracy of tagging and categorization Rapidly growing volume of responses Responses in multiple languages Solution [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.infoanalytica.com\/dummyenvinwebs\/resources\/voc-analysis-for-leading-e-commerce-portal\" \/>\n<meta property=\"og:site_name\" content=\"InfoAnalytica\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/infoAnalytica?checkpoint_src=any\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-26T17:31:36+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.infoanalytica.com\\\/dummyenvinwebs\\\/resources\\\/voc-analysis-for-leading-e-commerce-portal\",\"url\":\"https:\\\/\\\/www.infoanalytica.com\\\/dummyenvinwebs\\\/resources\\\/voc-analysis-for-leading-e-commerce-portal\",\"name\":\"VoC analysis for leading e-commerce portal - InfoAnalytica\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.infoanalytica.com\\\/dummyenvinwebs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.infoanalytica.com\\\/dummyenvinwebs\\\/resources\\\/voc-analysis-for-leading-e-commerce-portal#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.infoanalytica.com\\\/dummyenvinwebs\\\/resources\\\/voc-analysis-for-leading-e-commerce-portal#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.infoanalytica.com\\\/dummyenvinwebs\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/1-2.svg\",\"datePublished\":\"2022-09-26T16:15:55+00:00\",\"dateModified\":\"2022-09-26T17:31:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.infoanalytica.com\\\/dummyenvinwebs\\\/resources\\\/voc-analysis-for-leading-e-commerce-portal#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.infoanalytica.com\\\/dummyenvinwebs\\\/resources\\\/voc-analysis-for-leading-e-commerce-portal\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.infoanalytica.com\\\/dummyenvinwebs\\\/resources\\\/voc-analysis-for-leading-e-commerce-portal#primaryimage\",\"url\":\"https:\\\/\\\/www.infoanalytica.com\\\/dummyenvinwebs\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/1-2.svg\",\"contentUrl\":\"https:\\\/\\\/www.infoanalytica.com\\\/dummyenvinwebs\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/1-2.svg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.infoanalytica.com\\\/dummyenvinwebs\\\/resources\\\/voc-analysis-for-leading-e-commerce-portal#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.infoanalytica.com\\\/dummyenvinwebs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"VoC analysis for leading e-commerce portal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.infoanalytica.com\\\/dummyenvinwebs\\\/#website\",\"url\":\"https:\\\/\\\/www.infoanalytica.com\\\/dummyenvinwebs\\\/\",\"name\":\"InfoAnalytica\",\"description\":\"B2B Marketing &amp; Sales. 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