The client is a multi-billion dollar publicly traded US based company and recognized as America’s Most Admired Software Company. It provides software solutions to small businesses for managing their finance and accounting.<\/p>\n
To understand the demand for finance and accounting software by gauging the level of spending on enterprise applications by small and medium business across the world<\/p>\n
Developing a market sizing taxonomy on various dimension based on spending.<\/p>\n
Intensive market sizing analysis and forecasts based on the different levels of spending by small and medium businesses. This included the following levels of spending:<\/p>\n
a. Assess overall spending by small and medium businesses<\/p>\n
b. Break down of overall spending by different cost elements viz. manufacturing, administration, IT, etc.<\/p>\n
c. Breakdown of IT spending by different cost elements, viz. hardware, software, security, Internet, etc.<\/p>\n
d. Breakdown of software spending by different types of application viz. CRM, SCM, business management, finance and accounting, etc.<\/p>\n
e. Breakdown of finance and accounts software spending by form factor viz. Desktop, Hosted, SaaS.<\/p>\n
The market study also considered various dimensions of small and medium businesses based on their size, vertical and geography and their expenditure on different elements.<\/p>\n
Past estimates and future forecasts, and developed a market sizing taxonomy, presented as a pivot table.<\/p>\n
Gain comprehensive data set to assess the current and potential demand for accounting software by different sizes of small and medium businesses in different regions and identify the market opportunity.<\/p>\n","protected":false},"featured_media":67,"parent":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-84","resources","type-resources","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n