B2B Lead Generation
Generate marketing & sales qualified leads leveraging our
AI Platform + Human Intelligence.
InfoAnalytica provides a unique “white glove” like service to provide highly segmented and targeted lead generation meeting your Ideal Customer Profile.
Account Based Marketing
Your ABM strategy is to focus your marketing campaigns on reaching your key accounts or companies. We use the following 2-step approach to support your ABM Strategy - Audience building and Outreach.
Request Leads
01
Audience Segmentation
Our data profiling model leverages information about buyer intent, website profile, technographic & firmographic data, and other digital footprints to identify high-fit accounts
Analyse your customer and prospect data to validate your ideal customer profile (ICP)
Using deep segmentation and ICP, we hand pick your audience for ABM
Build look-alike audience, based on existing customer analysis
02
Nurture and Engage
Target your ABM audience with human led outreach
Run targeted outreach campaigns like content syndication, event registrations, BANT campaigns, etc. to generate MQLs & SQLs with higher conversion
Pay-for-performance model guarantees lead being valid, tele-verified, qualified, and in-market with intent
Net-new customer acquisition
The foundation of your B2B lead generation program becomes weak if your underlying lead data is inaccurate and not qualified.
Discover and Engage
Company and Contact personas are identified using our managed services team using high-quality B2B data enabling you to create a solid foundation that drives net-new B2B leads and effective marketing campaigns
Use multi-channel marketing approach with identified prospect personas, to produce high-quality leads at scale - all the way from top-of-funnel to MQLs to SQLs'
Email marketing campaigns with guaranteed high deliverability (>95%) to drive TOFL
Targeted content syndication campaigns to drive Marketing Qualified Leads
Tele-campaigns to drive high-quality Sales Qualified Leads
Near Real-time Inbound Lead Management
Problem statement: Using third party automated platforms for real-time high volume inbound lead management including validation and routing, you can achieve only 50% to 70% accuracy, resulting in missed opportunities
Want to see how InfoAnalytica’s Near Realtime 24×7 Managed services team using a Hybrid approach (Automation + Humans) can help increase lead conversion by >30%, and capture >99% Qualified Leads
Validate, qualify, score and route all inbound leads in your CRM or marketing platform using our 24*7 managed services team
Minimize missed opportunities by using our human auditing and process, customized for your use-case
Discard junk leads that are not valid or relevant, thus improving productivity
Cut down time to market by implementing on-the-fly process changes in lead segmentation, scoring, routing, by simply updating project SOP
Why infoAnalytica?
- High Quality B2B lead generation powered by machine learning and human auditing.
- Using custom lead scoring based on third-party data points, prioritize in-market buyers with your sales team.
- Increase your marketable database by using our managed services to penetrate available universe.
- Using our lead prioritization target the right contacts within your target accounts, helping you accelerate your sales cycle.
- Cost effective & scalable tele-marketing enables moving high volume top-of-funnel leads down the funnel.
- Experienced outbound tele-sales campaigning provides performance-based SQLs and appointments with the goal to convert.
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