B2B Lead Generation

Generate more qualified leads leveraging our
AI Platform + Human Intelligence.

InfoAnalytica provides a unique “white glove” like service to provide highly segmented and targeted lead generation meeting your Ideal Customer Profile.

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Account Based Marketing

Account Based Marketing

Account Based Marketing
Your ABM strategy is to focus your marketing campaigns on reaching your key accounts or companies. We use the following 2-step approach to support your ABM Strategy - Audience building and Outreach.
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01

Audience Building

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Our data discovery and profiling model leverages information about buyer intent, website profile, technographic & firmographic data, and other digital footprints to identify high-fit accounts
Identify existing customer profiling data, analyze your Ideal customer profile (ICP)
Using deep segmentation and ICP, we hand pick your audience for ABM
Build look-alike audience, based on existing customers
02

Nurture and Engage

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Target your ABM audience with human led outreach
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Run targeted outreach campaigns like content syndication, event registrations, BANT campaigns, etc. to generate MQLs & SQLs with higher conversion
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Pay-for-performance model guarantees lead being valid, tele-verified, qualified, and in-market with intent
Net-new customer acquisition

Net-new customer acquisition

Net-new customer acquisition
The foundation of your B2B lead generation program becomes weak if your underlying data is inaccurate and not qualified.

Discover and Engage

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Company and Contact personas are built using our managed services team using our rich B2B database and external data to help you create a solid foundation that drives net-new B2B leads and effective marketing campaigns
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Use multi-channel marketing approach with identified prospect personas, to build high-quality leads at scale - all the way from top-of-funnel to MQLs to SQLs'

Real-time Inbound Lead Management

Problem statement: Using third party automated platforms for real-time high volume inbound lead management including validation and routing, you can achieve only 50% to 70% accuracy, resulting in missed opportunities

Want to see how InfoAnalytica’s Near Realtime 24×7 Managed services team using a Hybrid approach (Automation + Humans) can help increase lead conversion by >30%, and capture >99% Qualified Leads

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Validate, qualify, score and route all inbound leads in your CRM or marketing platform using our 24*7 managed services team
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Minimize missed opportunities by using our human auditing and process, customized for your use-case
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Discard junk leads that are not valid or relevant, thus improving productivity
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Cut down time to market by implementing on-the-fly process changes in lead segmentation, scoring, routing, by simply updating project SOP

Why infoAnalytica?

  1. High Quality B2B database with 85M+ contacts and hundreds of attributes, powered by machine learning and human auditing.
  2. Enrich Company firmographics/hierarchy, Contact information, and additional third-party data points for co-relation.
  3. Increase your database match-rate and penetration using our proprietary technology and managed services.
  4. Freemail email mapping to corporate account information
  5. Add net-new contacts with relevant titles for existing accounts
  6. Add replacement contact where contact/title has left the company

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