Actionable Intelligence from infoAnalytica, Inc., enables Top Ranked Service Provider in Logistics

March 30, 2015

Global Market Intelligence from infoAnalytica, Inc., enables Top Ranked Service Provider in Logistics and Transport with Comparative Customer Satisfaction Indices and Actionable Insights.

Specialty Market Research and Data Services firm, infoAnalytica, has been commissioned by a leading multinational in the Logistics and Transportation industry, to conduct primary research, yielding accurate competitor Customer Service Indices. The logistics customer, a top ranked provider in the Fortune 500, serves a large section of Fortune 500 companies on a global scale. The provider wanted to understand their customer satisfaction levels versus their key rivals across 60 countries.

The service provider chose to work with infoAnalytica based on the market research firm’s native and foreign language capabilities, which met survey requirements across all continents. To meet this challenge, infoAnalytica’s interviewers ensured they were well attuned to cultural differences across geographies, and customized the interview approach for varying cultures. Another challenge was fetching competitor data within each country, and conducting interviews as per the required specifications and counts.

“In the competition intensive logistics and transportation domain, it is imperative for service providers to retain existing customers, while developing a clear strategy to acquire new customers. To do this, customer perception of quality-of-service need to be periodically monitored to stay ahead of competitors. We are pleased to have successfully concluded the first phase of this project to our client’s satisfaction. Our client has awarded us the contract for Phase 2 in the second year as well, with an increase in respondent sample size and an enhanced scope of work. The final analysis will be concluded from data and findings from 60 countries. ”, says Abhishek Bareja, Director, Market Research at infoAnalytica.

The surveys are being conducted over telephone from infoAnalytica’s fully equipped global delivery centers in India, and data is being collected on a pre-programmed online survey link.

About infoAnalytica

infoAnalytica is a marketing consulting firm with a focus on providing B2B Demand Generation support along with marketing and sales intelligence. infoAnalytica with the help of its proprietary technology coupled with human intelligence gives you the relevant insights and sales intelligence that drives new customer acquisitions and revenue streams. infoAnalytica’s customer base includes the fastest-growing mid-sized companies and large enterprises like PayPal, TechTarget, QuinStreet, Yahoo, Jive, and more.

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