infoAnalytica Announces Market Research Services for India

March 28, 2014

infoAnalytica Consulting, a specialist research firm that focuses on providing decision critical insights to global corporations within technology, telecommunications, retail, healthcare and life sciences, financial services and manufacturing industries, today announced the launch of its research solutions for the Indian market.

After its foray into the U.S., and with two state-of-the-art research operations centers, infoAnalytica will help global players assess opportunities and create effective strategies to enter lucrative Indian markets in technology, telecommunications, e-commerce, manufacturing, distribution and retail.

Several businesses are increasingly looking towards emerging growth markets such as India. The high-growth enterprise and consumer sectors in India are of particular allure as they promise a large customer base with increasing disposable incomes and higher business budgets. India has seen significantly increased spending on technology products and services over the last five years in areas such as enterprise security, compliance solutions, big data investments, telecommunications, product engineering and application software developed by ISVs and OEMs from North America, Asia and Europe.

Although expanding a business in Indian markets creates significant opportunities for growth, entrants are faced with a unique set of economic, social and technological challenges that give rise to a need for valid and reliable market intelligence. To help businesses succeed in India, infoAnalytica provides comprehensive market research services that can help organizations leverage critical market data, competitive intelligence and information on potential customers. “Succeeding in India is a priority for many businesses. Our research solutions are designed to help our clients find answers to some of the most pressing challenges faced by new market entrants to India, or established players who would like to improve market shares.” commented Amit Gupta, CEO of infoAnalytica. “Our particular focus will be in industries such as technology, telecommunications, e-commerce, manufacturing, distribution and retail, where we already have a strong footprint globally.”

Through two state-of-the-art delivery centers in India, and its North America office in San Jose, infoAnalytica offers its clients solutions through:

  • Field Audits and Data Collection
  • Research Surveys and Interviews
  • Market Entry Research
  • Market Sizing, Market Segmentation and Market Potential Analysis
  • Pricing Analysis & Research
  • Competitive Intelligence and Market Intelligence Research
  • Demand Analysis and Market Forecasting
  • Feasibility Analysis and Opportunity Analysis
  • Product Development Research
  • Customer Opinion and Sentiment Studies

infoAnalytica offers full-service custom research, ranging from research and survey design, to data analysis and the final research representation and report.

About infoAnalytica

infoAnalytica is a marketing consulting firm with a focus on providing B2B Demand Generation support along with marketing and sales intelligence. infoAnalytica with the help of its proprietary technology coupled with human intelligence gives you the relevant insights and sales intelligence that drives new customer acquisitions and revenue streams. infoAnalytica’s customer base includes the fastest-growing mid-sized companies and large enterprises like PayPal, TechTarget, QuinStreet, Yahoo, Jive, and more.

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