COVID-19 and its impact on businesses

Coronavirus or formally known as COVID-19 started appearing early this year in 2020, with earliest cases being reported in November 2019 in China. What started in one country has now taken the entire world in its stride.

As of March 2020, a lot of companies have closed their offices and employees have been suggested to work from home. Schools are being closed as well. People are avoiding unnecessary trips for shopping. With more and more people working from home, there is huge shift in the amount of time spent online by consumers. According to an article by Forbes, e-commerce is expected to represent 20% of total retail sales. However, this surge in the first quarter of 2020 is due to the impact of Coronavirus.

What does this mean for businesses though? How do marketers continue to generate high quality leads to fill the top of their funnel and acquire new customers in this hour of crisis? With work from home being encouraged by the companies, there is a surge in online time spent by the users, this is an opportunity for the marketers to educate their prospects through new outreach with valuable content. Partners like infoAnalytica help companies grow their top of funnel with high quality leads, educate these prospects on the products and services through curated content in the form of e-books, whitepapers, articles and case studies. It is a good time to educate your prospects with the right set of content depending on the phase of their marketing journey, and Infoanalytica can help make that happen.

COVID-19 has rounded up everyone online for a majority time of the day and with the right kind of shift in strategy, B2B marketers can reach their target segment and generate the right kind of leads.

For more information on how infoAnalytica can help in generating high quality leads through an outreach campaign, please send an email to info@infoanalytica.com