Why infoAnalytica?
infoAnalytica’s customized approach enables you to get highly actionable competitor intelligence to keep your company a step ahead of rivals in a global marketplace.
Marketing Research Services
InfoAnalytica’s marketing intelligence and research insights help you create differentiated value propositions and engaging customer experiences.
See how our data preparation engine and sales intelligence help you leverage research insights and get net-new customers.
Market Sizing and Segmentation
Misjudgment and using limited publicly available data can lead to inaccurate estimation of market size and segments.
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Why infoAnalytica?
Our customized approach to market sizing and segmentation research not only includes key findings and estimation but also enables you to know bottlenecks that could limit market potential in future.
We collect and analyze data regarding prospective buyers and existing customers across categories like demographics, socio-economic criteria, brand loyalty, location, the extent of product use, and more.
Our market sizing research assists you in determining the total addressable market that your business might cater to. Additionally, we identify major competitors and their offerings, profiling of target customer, and analysis of recent trends.
Our market segmentation study reveals key findings to help you identify key prospects and customer characteristics.
Competitive Intelligence
Using one-size-fits-all competitive research process leads to a narrow understanding of the competitors and provides limited insights.
Get sales battle cards using competitor information such as current strategies, roadmaps, capabilities, pricing, market messaging, brand health, market shares, product strengths & weaknesses, and much more.
We use the most effective methods for research and competitor data collection ranging from primary research to in-depth mystery shopping exercise.
Get a 360-degree view of competitor’s strategies and identify the best-fit approach to surpass the competition and maintain pole position.
Get insights on Total Cost of Ownership (TCO) analysis and modeling.
Voice of the Customer (VoC) & Sentiment Analysis
Voice of the Customer (VoC) & Sentiment Analysis Traditional survey methods provide generic feedback which lacks a clear understanding of customers’ sentiments.
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- Increase customer retention
- Improve your service or product
- Prevent a brand crisis
- Think forward
Why infoAnalytica?
Our text analytics engine coupled with years of industry experience enables us to provide you with actionable and meaningful metrics.
We gauge customer’s opinion about products or services by collating company mentions across the web and assigning sentiment scores which are calculated based on multiple factors.
We collect direct and indirect customer feedback through internal (emails, surveys, chats, etc.) and external sources (review sites, social media, blog comments, etc.) and decode the emotions behind it.
InfoAnalytica further with its algorithms and text analytics engine helps companies identify opinion spam, eliminating any room for deceptive data.
Global CSAT & NPS Tracking
Ratings and scores don’t give a complete picture and are not enough to create effective customer retention strategies.
Why infoAnalytica?
With our multilingual expertise, InfoAnalytica customizes CSAT and NPS study according to your business, and appropriate feedback techniques are used to know customer views on which you can act.
We run customized CSAT and NPS surveys to help you track customer satisfaction and loyalty towards your brand over a span of time.
With our metrics, you can know what the promoters like about your product or service and about what the detractors are complaining.
Apart from highlighting key findings, we also provide actionable recommendations for effective customer retention and engagement strategies.
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