What is Content Syndication? Or How to make use of the term in its all true sense to garner results?
As per the definition found on every other website or portal, “What you do in content syndication is recycle any web-based content by republishing it on a third-party website. When you syndicate a piece of content, you simply take the same piece of information from one site and republish it on others, but with permission.”
infoAnalytica’s long standing experience in the B2B industry, especially in the North American region, whilst working with marquee players like Amazon, Paypal, Yahoo, Upwork and many more, they choose to redefine what B2B Content Syndication is and what it was missing.
From hereon we would term it “Targeted Content Syndication.”
Targeted Content Syndication campaigns promoting your content help drive Quality MQLs, using your brand name.
infoAnalytica’s Targeted Content Syndication is unique compared to other media providers.
Producing excellent and relevant content is not enough. If your content doesn’t reach wider audiences, it can’t have the desired effects that your strategy is looking to achieve.
Content syndication strategy has spillover effects in other marketing domains such as intent marketing, which leverage the reach generated by syndicated content.
Additionally, with exclusive tele-calling outreach campaigns for your business to verify leads, you are assured to leave a positive impact on your ROI.
Have thoughts? Not sure what your next step to boost your B2B journey will be? Consult our iA expert at email@example.com for clarity!
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