How to track success of your B2B Content Syndication Campaign?
Content syndication has long since been an elemental aspect of performance marketing. Over time, content syndication has evolved with regards to the content and the medium, diverging from the age-old newspaper medium. In the internet era, content syndication is the merging and publishing of your content on third-party websites to improve and enrich the reach to your content and website. In a process similar to recycling, content syndication upcycles your content to improve organic flow of visitors to your website as the presence of your content on third-party websites allots high value to your content. Once executed, it is necessary to analyse the effectiveness of content syndication campaigns for your company. There are many ways through which this success can be evaluated:
Content syndication is effective on multiple levels. It is an efficient way to increase reach, awareness, content promotion at different stages of the funnel and lead generation. The single crucial point is in defining the appropriate goal for your campaign and once running, constantly analysing the results of the campaign.
Market Analysis provide insight into planning marketing strategies for an industry offering. Individual pieces of a full Market Analysis such as market sizing can help in fundamental decision-making, but will not guide the overall market
In today’s world CMOs come with a standard playbook to monitor, maintain and analyze the metrics, analytics and spreadsheets. After the covid 19, online presence has made marketing far more measurable and accountable to CMOs. This has
What is data standardization? Let’s find out more about the importance of data standardization for B2B aggregators, its benefits, steps implemented towards data standardization and the tools used.