Customer Description

The client is a multibillion dollar US based leading international supplier of transportation equipment and services to the railroad industry.

Customer’s Requirement & Objectives

• To understand its competitive landscape and market positioning
• Business Needs: Assessing the primary players in the American railroad industry

infoAnalytica’s Role

infoAnalytica analyzed each of the client’s competitors on the basis of the following key parameters:

• Products and services
• Packaging of products and services
• Model of delivery
• Operations by geographic segments
• Market share
• Pricing and contract structure
• Key financial developments/potential sources of financial stress
• Performed a comparative analysis of what the competitors are offering vis-à-vis the client to understand the competitiveness of the industry.

Value Proposition

• The client acquired an insight into the industry’s competitiveness, and also how third parties perceived their products and offerings.
• Helped in crafting future strategy