infoAnalytica Augments its Social Media Research Portfolio

September 25, 2013

To address evolving industry needs, infoAnalytica expands its social media service offerings with semantic and text analysis solutions.

Specialty Research and Analysis firm infoAnalytica has recently augmented its Social Media Research portfolio with Semantic and Text Analysis solutions. This is a new service line from infoAnalytica, offering human equipped Social Media listening and Content Research services to its customers, with a focus on specific industry segments such as telecommunications, finance, retail, consumer electronics, automotive, software and information technology. Along the lines of its earlier Social Media Listening solutions, the services offer key performance indicators across a variety of parameters studying a brand, product or service.

iA’s key differentiator is the use of its specific research methodologies that help understand shortfalls and derive quick and reliable insights, product and brand perception, as well as competitor comparatives and competitive intelligence.

“We chose to employ human judgment to address this critical need in the market. Semantic Content Analysis has been a long standing need for corporations who want to understand the voice of the population around their products and services. Automation has been the mainstay in assessing ‘Share of Voice’ studies and in assessing brand or product health, in terms of user opinions for a company that wants to capture customer or prospect sentiment. Our research expertise positions us very well in bringing up key insights through semantic analysis that are usually lost in volumes of unstructured data available across the internet. Our key differentiator here is our ability to derive insights with the relevant nuances and intricacies through human judgment as opposed to using tools or automation, which while effective at unearthing share of voice, and overall brand health, cannot provide the kind of opinion splits across product or service features readily.”, said Amit Gupta, CEO of infoAnalytica.

iA has been offering Social Media Solutions to customers for more than 3 years by engaging a range of Web 2.0 platforms and publicly accessible internet locations. As per Ramandeep Singh, Partner and Senior Advisor at iA – “Our focus on specific industry segments ensures that we develop the right objectives from the outset, based on client needs. We have helped consumer electronics manufacturers and enterprise software ISVs with pertinent information on customer needs and perceptions by assessing large volumes of social media and forum users, who provided excellent insights on product usability, customer support and technical support requirements, ease of product installation or implementation, breadth of product features, all in addition to how our customer stacks up versus key competitors. Another area where we have served customers is the financial services industry, where we conducted similar research for some of the world’s leading banks”.

About infoAnalytica

infoAnalytica is a marketing consulting firm with a focus on providing B2B Demand Generation support along with marketing and sales intelligence. infoAnalytica with the help of its proprietary technology coupled with human intelligence gives you the relevant insights and sales intelligence that drives new customer acquisitions and revenue streams. infoAnalytica’s customer base includes the fastest-growing mid-sized companies and large enterprises like PayPal, TechTarget, QuinStreet, Yahoo, Jive, and more.

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