infoAnalytica, a leading provider of research, analysis and data mining solutions and a specialist Knowledge Services provider, has recently published an in-depth market study on the impact and uptake of High Speed Internet Access (HSIA) within hotels in the U.S.

Experts suggest a fairly healthy HSIA take rate in 2012 for full service hotels across the U.S., ranging from 30 to 35% for paid HSIA and 40 to 45% for free HSIA. The research report features recent developments in the industry with respect to HSIA and its usage. It provides insights on trends, infrastructure, costs, capabilities and the dynamic shifts within hotels from a technology adoption, use and business impact standpoint. In-depth technology descriptions and vendor profiles are also provided in a vendor report that can be purchased separately or with the HSIA report. The report aims to provide a clear understanding of the impact HSIA adoption has on hotels, such as impact on Revenue per Available Room and Occupancy Rates. It includes:

• The overall size of the Hotel Industry in the U.S. and globally
• Hotels providing HSIA services
• Trends in the HSIA take rate and hotel occupancy rates, current and projected values
• The current and future demand for bandwidth across hotels
• Hotels providing HSIA services
• Market drivers and barriers for HSIA services within hospitality
• Actual costs and benefits of HSIA (and its impact, direct and indirect, on hotel revenue)
• Impact on HSIA infrastructure of multiple guest connected devices, hotel and in-room entertainment systems
• A 2 -year forecast demonstrating the growth in demand for HSIA

The report also provides an understanding of HSIA charges levied by hotels with additional insight into –

1. How much do hotel chains charge for HSIA?
2. Why do most high-end hotels charge for HSIA while many low-end ones do not?
3. How does tiered-service HSIA impact this situation?

For this report, infoAnalytica’s team of analysts undertook extensive research across several industry reports, public domain sources, journals and whitepapers. The findings of the research have been validated with insights from over 15 interviews with industry experts, and over 400 responses to infoAnalytica’s survey. Survey respondents included CIOs, General Managers and IT Heads of Hotels and HSIA Service Providers across the U.S.

This is the first in a series of proprietary reports infoAnalytica will be publishing over the forthcoming quarter to scan the U.S. hospitality market. Other reports include a comprehensive market study on IPTV and Video on Demand systems in Hotels, the impact of Cellular Technology and Distributed Antenna Systems on Hospitality, etc. The HSIA for Hotels market study is now available for purchase. For more information on the report and its price, send us an email at inquiry@infoanalytica.com or call us at +1 (650) 242-8364. The executive summary and outline of the report can be accessed here.

About infoAnalytica

infoAnalytica is a marketing consulting firm with a focus on providing B2B Demand Generation support along with marketing and sales intelligence. infoAnalytica with the help of its proprietary technology coupled with human intelligence gives you the relevant insights and sales intelligence that drives new customer acquisitions and revenue streams. infoAnalytica’s customer base includes the fastest-growing mid-sized companies and large enterprises like PayPal, TechTarget, QuinStreet, Yahoo, Jive, and more.