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The COVID-19 pandemic has crossed its inflection point in most countries around the world. As of early May 2020, the number of cases worldwide inched closer to a staggering 3.5 M. While businesses, including ours, face unprecedented challenges, we at InfoAnalytica recognize that the crisis presents us with a strong opportunity to be agents of […]

A strong B2B Demand Generation approach should be data-driven. At infoAnalytica, we utilize a powerful data preparation engine that leverages proprietary technology and human intelligence to provide impactful insights to help increase

Data is the most potent and important element of any B2B marketing scenario. It has immense potential to improve and enhance your marketing journey.

Account-based marketing (ABM) diverges from the path of traditional marketing goal to fill the top of the marketing funnel by focusing on the key accounts with high chance of conversion. This is the reason why ABM is also called ‘key’ account

Is B2B Intent Data Really Working?

Assure lead accuracy and boost your sales with help of Intent Data