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E-commerce is here to stay. There is no doubt about it. From adding a channel to retail and wholesale sector to being a backbone now, it has come a long way. But with the technological advancements, cost of making and maintenance

In today’s dynamic B2B universe, millions of enterprises are vying for the same mindshare of audience. Due to this, generating new leads has become challenging. With more enterprises joining this space, keeping the sales funnel fueled is vital.

When the pandemic hit, it felt as though the end of the world is finally here – the stock market tanked, thousands of people were laid off, those that were lucky enough to still have jobs were forced to work from home, grocery shelves emptied in minutes (toilet paper, anyone?) and almost every country in […]

COVID-19 and its impact on businesses

2020 B2B Marketing Trends – 4 Essentials Whatever be your business goals for 2020, better results and higher ROI are sure to be constant in the list. The best way to give your business a head start is to leverage the emerging trends and

The B2B Marketing landscape is changing at a rapid pace. Technology and Big Data are continually forcing marketers to reevaluate their sales and customer acquisition strategies to remain relevant and engaging. The pursuit of ‘digitization and