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In today’s world CMOs come with a standard playbook to monitor, maintain and analyze the metrics, analytics and spreadsheets. After the covid 19, online presence has made marketing far more measurable and accountable to CMOs. This has
Marketing in the present times is mostly data-driven and this makes data a cornerstone of the marketing arena. But this dependence on data has also made it essential that we have a clear and bigger picture of the data to achieve great results.
Market Analysis provide insight into planning marketing strategies for an industry offering. Individual pieces of a full Market Analysis such as market sizing can help in fundamental decision-making, but will not guide the overall market
2020 B2B Marketing Trends – 4 Essentials Whatever be your business goals for 2020, better results and higher ROI are sure to be constant in the list. The best way to give your business a head start is to leverage the emerging trends and
What is data standardization? Let’s find out more about the importance of data standardization for B2B aggregators, its benefits, steps implemented towards data standardization and the tools used.
ABM is a hot topic these days, and for good reason. It’s the most effective way to show your ads to people who are already interested in your product or service. But how do you know if it’s actually working? You need to measure the impact of your
What is Content Syndication? Or How to make use of the term in its all true sense to garner results?
Are you struggling with your cold email open rates? Well, the chances of having low open rates are quite high. It happens to be so because cold emails, like cold calls, are frequently dealt with dismissal and shrug. The three major reasons behind that are: It’s the most difficult form of communication. You don’t have […]
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