In the world of B2B marketing, there are many terms and concepts that are loosely and vaguely used. Demand generation and lead generation are two such terms that are often used interchangeably, but truth be told, they are not the
Table of content: – Overview Definition Trends Conclusion Sources Overview Supply chain is a vital part of any e-commerce business as it covers procurement, transit, and delivery of right goods and returned goods in the earliest time possible. As per research, almost 60% of buyers expect their product to reach on the same day on ordering and more than […]
E-commerce is here to stay. There is no doubt about it. From adding a channel to retail and wholesale sector to being a backbone now, it has come a long way. But with the technological advancements, cost of making and maintenance
In today’s dynamic B2B universe, millions of enterprises are vying for the same mindshare of audience. Due to this, generating new leads has become challenging. With more enterprises joining this space, keeping the sales funnel fueled is vital.
When the pandemic hit, it felt as though the end of the world is finally here – the stock market tanked, thousands of people were laid off, those that were lucky enough to still have jobs were forced to work from home, grocery shelves emptied in minutes (toilet paper, anyone?) and almost every country in […]
COVID-19 and its impact on businesses