Research Blog: Social Media and Lead Scoring Methodology

Social Media Scoring Overview Social media engagement is a trending way to reach customers and consumers in these times. In the present times, it is essential to use social media engagement as a marketing strategy. However, simply creating a page, regular posts, responding to questions, etc. are not the only activities. There should be metrics […]

August 3, 2021
Demand Generation vs Lead Generation

In the world of B2B marketing, there are many terms and concepts that are loosely and vaguely used. Demand generation and lead generation are two such terms that are often used interchangeably, but truth be told, they are not the

August 3, 2021
Research Blog: Supply Chain Trends in E-commerce

Table of content: – Overview Definition Trends Conclusion Sources   Overview  Supply chain is a vital part of any e-commerce business as it covers procurement, transit, and delivery of right goods and returned goods in the earliest time possible. As per research, almost 60% of buyers expect their product to reach on the same day on ordering and more than […]

July 27, 2021
Open-source vs Proprietary Software for E-Commerce Website

E-commerce is here to stay. There is no doubt about it. From adding a channel to retail and wholesale sector to being a backbone now, it has come a long way. But with the technological advancements, cost of making and maintenance

July 20, 2021
B2B Data Enrichment

In today’s dynamic B2B universe, millions of enterprises are vying for the same mindshare of audience. Due to this, generating new leads has become challenging. With more enterprises joining this space, keeping the sales funnel fueled is vital.

June 30, 2021
Investments You Must Make During Covid-19

When the pandemic hit, it felt as though the end of the world is finally here – the stock market tanked, thousands of people were laid off, those that were lucky enough to still have jobs were forced to work from home, grocery shelves emptied in minutes (toilet paper, anyone?) and almost every country in […]

September 21, 2020

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