Why Does B2B Purchasing Look More Like B2C Post Pandemic?

The biggest challenges for sales teams post-pandemic have not changed much – their ultimate objective remains the same, to communicate with prospects and close deals. What has really altered is how we intrigue our prospects in a digital-first

January 31, 2022
How To Qualify B2B Leads For Your Business?

In the B2B world, it’s justifiable to assume that lead generation is a subset of demand generation as lead generation comes into play once the demand is generated. Lead generation qualifies the prospects into ‘leads’ and gets them ready for the

January 7, 2022
Our Response to COVID-19

The COVID-19 pandemic has crossed its inflection point in most countries around the world. As of early May 2020, the number of cases worldwide inched closer to a staggering 3.5 M. While businesses, including ours, face unprecedented challenges, we at InfoAnalytica recognize that the crisis presents us with a strong opportunity to be agents of […]

December 16, 2021
5 Essential Steps to Build a Demand Generation Strategy for B2B Sales

A strong B2B Demand Generation approach should be data-driven. At infoAnalytica, we utilize a powerful data preparation engine that leverages proprietary technology and human intelligence to provide impactful insights to help increase

December 15, 2021
infoAnalytica: a modern day data enrichment method

Data is the most potent and important element of any B2B marketing scenario. It has immense potential to improve and enhance your marketing journey.

December 15, 2021
Metrics to track for Account-based Marketing

Account-based marketing (ABM) diverges from the path of traditional marketing goal to fill the top of the marketing funnel by focusing on the key accounts with high chance of conversion. This is the reason why ABM is also called ‘key’ account

December 15, 2021

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