Blog

What is data standardization? Let’s find out more about the importance of data standardization for B2B aggregators, its benefits, steps implemented towards data standardization and the tools used.

ABM is a hot topic these days, and for good reason. It’s the most effective way to show your ads to people who are already interested in your product or service. But how do you know if it’s actually working? You need to measure the impact of your

What is Content Syndication? Or How to make use of the term in its all true sense to garner results?

Are you struggling with your cold email open rates? Well, the chances of having low open rates are quite high. It happens to be so because cold emails, like cold calls, are frequently dealt with dismissal and shrug. The three major reasons behind that are: It’s the most difficult form of communication. You don’t have […]

In the era of internet marketing, content syndication is the publishing of your brand’s proprietary content on a third-party website to improve and nourish the reach to your content and website. Think of it as a process of recycling the

The biggest challenges for sales teams post-pandemic have not changed much – their ultimate objective remains the same, to communicate with prospects and close deals. What has really altered is how we intrigue our prospects in a digital-first