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The biggest challenges for sales teams post-pandemic have not changed much – their ultimate objective remains the same, to communicate with prospects and close deals. What has really altered is how we intrigue our prospects in a digital-first

In the B2B world, it’s justifiable to assume that lead generation is a subset of demand generation as lead generation comes into play once the demand is generated. Lead generation qualifies the prospects into ‘leads’ and gets them ready for the

The COVID-19 pandemic has crossed its inflection point in most countries around the world. As of early May 2020, the number of cases worldwide inched closer to a staggering 3.5 M. While businesses, including ours, face unprecedented challenges, we at InfoAnalytica recognize that the crisis presents us with a strong opportunity to be agents of […]

A strong B2B Demand Generation approach should be data-driven. At infoAnalytica, we utilize a powerful data preparation engine that leverages proprietary technology and human intelligence to provide impactful insights to help increase

Data is the most potent and important element of any B2B marketing scenario. It has immense potential to improve and enhance your marketing journey.

Account-based marketing (ABM) diverges from the path of traditional marketing goal to fill the top of the marketing funnel by focusing on the key accounts with high chance of conversion. This is the reason why ABM is also called ‘key’ account