Content Syndication: An Effective Marketing Strategy?

In the era of internet marketing, content syndication is the publishing of your brand’s proprietary content on a third-party website to improve and nourish the reach to your content and website. Think of it as a process of recycling the

February 6, 2022
Why Does B2B Purchasing Look More Like B2C Post Pandemic?

The biggest challenges for sales teams post-pandemic have not changed much – their ultimate objective remains the same, to communicate with prospects and close deals. What has really altered is how we intrigue our prospects in a digital-first

January 31, 2022
How To Qualify B2B Leads For Your Business?

In the B2B world, it’s justifiable to assume that lead generation is a subset of demand generation as lead generation comes into play once the demand is generated. Lead generation qualifies the prospects into ‘leads’ and gets them ready for the

January 7, 2022
Our Response to COVID-19

The COVID-19 pandemic has crossed its inflection point in most countries around the world. As of early May 2020, the number of cases worldwide inched closer to a staggering 3.5 M. While businesses, including ours, face unprecedented challenges, we at InfoAnalytica recognize that the crisis presents us with a strong opportunity to be agents of […]

December 16, 2021
5 Essential Steps to Build a Demand Generation Strategy for B2B Sales

A strong B2B Demand Generation approach should be data-driven. At infoAnalytica, we utilize a powerful data preparation engine that leverages proprietary technology and human intelligence to provide impactful insights to help increase

December 15, 2021
infoAnalytica: a modern day data enrichment method

Data is the most potent and important element of any B2B marketing scenario. It has immense potential to improve and enhance your marketing journey.

December 15, 2021

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